SIGNIFICANCE OF LINK WHEEL IN SEO

PROCESS OF LINK WHEELING

A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites.

EFFECTIVENESS OF LINK WHEELING

Now the trick here, and why link wheels are so effective is the new blogs and microsites we create are on sites like Hubpages.com, Wordpress.com, Blogger.com, which are established, PR6, PR7, PR8 sites, and the subsequent blogs benefit from these attributes.

Also, by including a single link to each of our new sites, we are passing the value from one site to another, building up the value of each of our links. And since each of the links are only one-way, that is, site 1 links to site 5, but site 5 links to site 2, the link juice is passed to all of the sites, and not diminished by reciprocal linking (linking site 1 to 2, and 2 to 1).

So what we have is a network of up to 116 microblogs with 200 words of content related to our niche, with links all pointing back to our targeted site, making our targeted site look like an authority on whatever topic we're trying to rank for.

PROS AND CONS OF LINK WHEELING

From SEO professional perspective like that of SEO London, the advantage in this scheme is that you get a lot of one-way links from a lot of different websites relatively quickly which also eases up crawlability for search engines spiders. The disadvantage is that if Google (or Yahoo or Bing) catches on to your trick, they will penalize your website. Because the people that advertise a link wheel usually aren't clever enough to manage one properly, anyone who joins a wheel will get burned at some point.