How To Examine The Quality Of Directories?

Directory submission is one of the most basic and widely accepted source of building links and due to huge exposure of directories in SEO directories authority has started diminishing. However, the huge galaxy of Internet is still endorsed with a great number of valuable directories that are not only free but award your website an authority link to that help the search engines to determine the authority and PR of your website and also helps in SERPs. Well, the question of the time is, how should one determine the worth of the Directories? Which Directories are Authoritative/qualitative?

Well, if you are looking to do it by yourself then the below mentioned points will help you to examine the quality of a website. However, if you are looking to check the quality of work done by the SEO firm you hired, even then these points will be useful for you to check the worth of the work you are paying for. However, you would not need to do so, if you hired a well reputed firm of the industry, such as SEO Los Angeles but you must have a knowledge about these points:


1. The directory must be moderated by human moderators.
2. Deliver direct link to your site
3. Show the listing on a unique page.
4. At-least 10-15 listings per page.
5. The depth of the inner categories must not be more than 3 clicks away.
6. Must hold a good PR at home pages as well as at inner categories.
7. The search engine crawlers are allowed to crawl inner links.
8. The Sitemap must be available on the site and also submitted in the search engines.
9. The lower Alexa rank represent the better amount of traffic on the directory.

These are some of the basic yet functional points that you must consider for submission of your site listing in directories or to examine the quality of the SEO work by means of directory submission.

SEO Perspective of Absolute URL vs. Relative URL-Part I

This is the first part of my blog in which I have described about absolute and Relative URL and the difference between the two

What Is An Absolute URL?

The world Absolute means independent An URL that is ABSOLUTE shows the complete address. Whenever you use an absolute URL, you point directly to a file. Hence, an absolute URL specifies the exact location of a file/directory on the INTERNET. It also follows that each absolute URL is unique which is very important from an SEO perspective like SEO London, which means that if two URLs are identical, they point to the same file.

What Is Relative URL ?

The word relative means in relation to something. A URL that is RELATIVE only shows a partial address and the success or failure of locating a file is dependent on some particular conditions- which means the outcome can and will vary, depending largely how the directories within your website are structured.

Difference between The Two?

An absolute URL typically takes the following form:

Protocol://hostname/other_information

The protocol is usually http:/. The hostname is the name of the computer. The other information includes directory and file information. You must use absolute URLs when referring to links on different servers.

For Example:

http://www.mysite.com/pictures/email.gif specifies an image file email.gif located in the images directory, under www.webdevelopersnotes.com domain name.

Relative URL

In case of Relative URLs it can take a number of different forms. When referring to a file that occurs in the same directory as the referring page, a URL can be as simple as the name of the file. For example, if you want to create a link in your home page to the file world.html, which is in the same directory as your home page, you would use:

<a href="world.html">Beauty of the World!</a>

If the file you want to link to is in a subdirectory of the referring page's directory, you need to enter only the directory information and the name of the file. So if world.html were in the world subdirectory of your www directory, you could refer to it from your home page by using:

<a href="world/world.html">Beauty of the World!</a>

If the file you want to link to is in a higher directory than the referring page, use .., which means to go up a directory. For example, to link from world.html to home.html, which is in the directory above, you would use:

<a href="../home.html">Go back to my home page</a>

An Overview of Internal Link Building-Part I

This is the first section of my blog in which I have briefly described about the significance of internal link building. Link building is the back bone of SEO. There are two main types of link building external and internal. Statistically it has been proved that you get most of the traffic from other’s site in the form of blogs and social media outlet that links to your site. As the external link building improves your credibility over search engines similarly internal link building is of key importance as well. Internal links on keywords from pages on your website to other pages on your website significantly impact search engine rankings, and search engine "crawl-ability".

Importance of Internal Link Building:

Internal link building is site optimization strategy which is done at the time of creating a website. The main theme of internal link building is that all of your internal pages have a link pointing back to your Web site's home page. Another very important SEO internal link optimization tip is to have your main keywords and keyword phrases in the url's of your site's internal pages. To have a more view of how to construct keyword phrases in the url’s of the internal pages of your site, you can take an expert’s opinion from SEO London who are an absolute professionals when it comes to optimizing External and internal link building.

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SEO Perspective of Absolute URL VS Relative URL-PART II

This is the second part of my blog in which I have described the difference between Absolute and Relative URL in terms of SEO

WHICH ONE IS BETTER ?

Well absolute URL are preferable over relative URL for a number of reasons;

• As absolute URL provides the full address and also helps you from being scrapped. So there is no possibility of ambiguity in case of absolute URL
• Search engine makes less mistakes while crawling pages in case of absolute URL'S while in case of relative URL'S several minor crawlers try to get incorrect URL
• also absolute URL is preferable over relative URL as it better deals wit the broken links.

SEARCH ENGINE PERSPECTIVE:

In terms of SEO perspective like that of SEO London and specifically talking about internal linking, following are some of the key points of absolute and relative URL

Absolute URL in terms of internal linking

• Absolute URL in terms of internal linking
• Better handles the issue of canonicalization
• In terms of site hijacking its way better
• While switching to a new CMS it provides lot of security
• It can help you when your content is stolen from you
• In terms of distribution of content via email. Absolute URL is a better choice
• Might be easier for search engines to follow as they resolve all relative URLs to absolute ones before following them.

Relative URL in terms of internal linking

• Provides an ease when moving from one domain to another domain
• Reduces the page download time considerable as it shortens the code

SEO Perspecitve of Absolute URL VS Relative URL-PART I

This is the first part of my blog in which I have described about absolute and Relative URL and the difference between the two

WHAT IS AN ABSOLUTE URL ?

The world Absolute means independent An URL that is ABSOLUTE shows the complete address. When ever you use an absolute URL, you point directly to a file. Hence, an absolute URL specifies the exact location of a file/directory on the INTERNET. It also follows that each absolute URL is unique which is very important from an SEO perspective like SEO LONDON, which means that if two URLs are identical, they point to the same file.

WHAT IS RELATIVE URL ?

The word relative means in relation to something. A URL that is RELATIVE only shows a partial address and the success or failure of locating a file is dependent on some particular conditions- which means the outcome can and will vary, depending largely how how the directories within your website are structured.

DIFFERENCE BETWEEN THE TWO ?

An absolute URL typically takes the following form:
protocol://hostname/other_information
The protocol is usually http:/. The hostname is the name of the computer.The other_information includes directory and file information. You must use absolute URLs when referring to links on different servers.

For example:

http://www.mysite.com/pictures/email.gif specifies an image file email.gif located in the images directory, under www.webdevelopersnotes.com domain name.

Relative URL

In case of Relative URLs it can take a number of different forms. When referring to a file that occurs in the same directory as the referring page, a URL can be as simple as the name of the file. For example, if you want to create a link in your home page to the file world.html, which is in the same directory as your home page, you would use:

<a href="world.html">Beauty of the World!</a>

If the file you want to link to is in a subdirectory of the referring page's directory, you need to enter only the directory information and the name of the file. So if world.html were in the world subdirectory of your www directory, you could refer to it from your home page by using:

<a href="world/world.html">Beauty of the World!</a>

If the file you want to link to is in a higher directory than the referring page, use .. , which means to go up a directory. For example, to link from world.html to home.html, which is in the directory above, you would use:

<a href="../home.html">Go back to my home page</a>

SIGNIFICANCE OF LINK WHEEL IN SEO

PROCESS OF LINK WHEELING

A link wheel is the process of creating 12 or so (or sometimes up to 116) new blogs/microsites on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site, and 1 link to one of your other blogs/microsites.

EFFECTIVENESS OF LINK WHEELING

Now the trick here, and why link wheels are so effective is the new blogs and microsites we create are on sites like Hubpages.com, Wordpress.com, Blogger.com, which are established, PR6, PR7, PR8 sites, and the subsequent blogs benefit from these attributes.

Also, by including a single link to each of our new sites, we are passing the value from one site to another, building up the value of each of our links. And since each of the links are only one-way, that is, site 1 links to site 5, but site 5 links to site 2, the link juice is passed to all of the sites, and not diminished by reciprocal linking (linking site 1 to 2, and 2 to 1).

So what we have is a network of up to 116 microblogs with 200 words of content related to our niche, with links all pointing back to our targeted site, making our targeted site look like an authority on whatever topic we're trying to rank for.

PROS AND CONS OF LINK WHEELING

From SEO professional perspective like that of SEO London, the advantage in this scheme is that you get a lot of one-way links from a lot of different websites relatively quickly which also eases up crawlability for search engines spiders. The disadvantage is that if Google (or Yahoo or Bing) catches on to your trick, they will penalize your website. Because the people that advertise a link wheel usually aren't clever enough to manage one properly, anyone who joins a wheel will get burned at some point.

 

Influence of a Title Tags in SEO

What is a title tag?
A title tag is the line of text that is normally displayed at the top of the browser window. Title tags are arguably the most important SEO tags for any site. Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

The appropriate length of title tag:
For most search engines, the maximum length of a title tag to be displayed is between 60-70 characters. If your title tag is over 70 characters, your title will be cut off around 70 characters on the search results page.

Title tags & Web Crawlers:
Search engine spiders use these title tags as the main source for determining the page topic. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. The text included in the title tag is also the text that will appear in the SERPs (search engine results pages) as the linked title on which users will click to access your page.

If you think you cannot effectively give a title tag to your page or just to have an idea about how the title tags are used, for instance you can have a view of SEO London and observe how they have used the title tag.