Monday, February 28, 2011

Influence of a Title Tags in SEO

What is a title tag?
A title tag is the line of text that is normally displayed at the top of the browser window. Title tags are arguably the most important SEO tags for any site. Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

The appropriate length of title tag:
For most search engines, the maximum length of a title tag to be displayed is between 60-70 characters. If your title tag is over 70 characters, your title will be cut off around 70 characters on the search results page.

Title tags & Web Crawlers:
Search engine spiders use these title tags as the main source for determining the page topic. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. The text included in the title tag is also the text that will appear in the SERPs (search engine results pages) as the linked title on which users will click to access your page.

If you think you cannot effectively give a title tag to your page or just to have an idea about how the title tags are used, for instance you can have a view of SEO London and observe how they have used the title tag.

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